18 July 2026
1 min read
Lagos is not Nigeria — reading markets beyond the skylines
Demand, infrastructure, and capital behave differently across cities. Here's a framework for comparing markets without Twitter certainty.
Jeffery Itepu
Founder & Instructor, REU
What transfers — and what doesn't
Rental yields, absorption, and buyer psychology travel poorly between cities. Borrow frameworks, not conclusions.
Signals worth watching and Tracking
Infrastructure timelines, employer clusters, and title clarity beat influencer tours. Build a short list of observables for any city you study.
Stay curious, stay local
Talk to people who close deals where you intend to buy — then cross-check them against documents, not vibes.
This is a placeholder essay for REU's journal launch.
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